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Social Media Marketing Course Details

This Social Media Marketing (SMM) course is tailored for beginners and covers major platforms including Instagram, Facebook, LinkedIn, and YouTube. You will learn to use AI tools such as Canva AI, ChatGPT, and Meta AI to prepare for India's rapidly expanding digital creator economy. Over 12 weeks, you will develop content calendars, manage AI-driven ad campaigns, and analyze results using GA4. No prior experience is required. You will work on real brand campaigns and earn certifications for SMM roles with salaries ranging from ₹3 to 6 LPA.

3 Months 5/5
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Course Overview

  1. Develop proficiency in major platforms by posting content, running ads, collaborating with influencers, and building online communities.
  2. Leverage AI for content creation, ad optimization, audience targeting, and analytics.
  3. Run end-to-end campaigns with measurable ROI using Meta Ads Manager and GA4.
  4. Complete three practical projects: a content calendar, an ad campaign, and an analytics dashboard.
  5. Prepare for Social Media Executive or Manager roles, with emphasis on trends like short-form video and AI-driven personalization.

Skills You'll Gain

Social Media Strategy  Content Creation  Audience Targeting  Brand Building  Social Media Tools  Copywriting  Community Management  Facebook & Instagram Ads  Paid Campaign Optimization  Analytics & Insights  Lead Generation  Hashtag Research  Conversion Tracking  Online Reputation Management 

Course Highlights

  • Programming Tools and Libraries
  • Task Management System
  • Direct Exposure to Live Projects
  • Attendance Management System
  • Audit Daily Routine
  • Skill Development Programmes
  • Regular Live Doubt Solving Sessions with Industry Experts
  • Career Essential Soft Skills Program
  • Job Assistance
  • Personalized Feedback
  • Complete Access to Forum Discussions
  • Weekly discussion with SME's (Subject Matter Experts)
  • Personalized Training
  • Career Guidance Session
  • Designed for both Students & Working Professionals

Projects Covered

  • Shopping Cart
  • Develop your own Portfolio

How Does Our Program Differ?

Task Management

Automatic task time tracking

SME Access

Direct interaction with subject matter experts

Flexible Learning

Self-paced, tailored to your schedule

Interview Help

Guidance for your IT interviews

Certification

Completion certificate for your portfolio

Forum Access

Unlimited community discussions

Blog Posting

Publish blogs and get topic recommendations

Syllabus

Module 1: SMM Foundations & AI Introduction

  • Platform algorithms, audience psychology, and content pillars
  • AI basics: ChatGPT prompts, Canva AI for visuals

Module 2: Content Strategy & AI Creation

  • Content calendars, hooks, storytelling frameworks
  • AI: Jasper/ChatGPT for captions, Midjourney visuals, bulk post generation

Module 3: Facebook & Instagram Mastery

  • Meta Business Suite, page setup, post types, Stories/Reels
  • AI: Meta AI ad optimisation, auto-scheduling

Module 4: Advanced Instagram & YouTube

  • Reels strategy, hashtag research, YouTube SEO
  • AI: Trend analysis, thumbnail generation with Adobe Firefly

Module 5: LinkedIn & Twitter/X Strategies

  • B2B content, thought leadership, Twitter threads
  • AI: LinkedIn post generator, sentiment analysis

Module 6: Paid Social Ads with AI

  • Meta Ads Manager, targeting, A/B testing, retargeting
  • AI: Predictive budgeting, performance Max campaigns

Module 7: Influencer & Community Marketing

  • Micro-influencer outreach, group management
  • AI: Outreach automation, engagement prediction

Module 8: Analytics & Reporting

  • GA4 social tracking, Meta Insights, and ROI calculation
  • AI: Looker Studio dashboards, ChatGPT reports

Module 9: Projects & Career Prep

  • Projects: 30-day AI content calendar (Wk4), Meta ad campaign (Wk8), analytics report (Wk12)
  • Resume, freelance platforms, agency interviews

Course Info

  • Duration: 3 Months
  • Level: All Levels
  • Language: English
  • Certificate: Yes
Talk to Mentor Connect with SME

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Frequently Asked Questions

This course is designed for beginners, students, working professionals looking to upskill, and anyone with a genuine interest in the subject. No prior expertise is required.

Yes. Upon successful completion of the course and assignments, you will receive a certificate that can be added to your resume and LinkedIn profile.

You can use the "Talk to Mentor" or "Connect with SME" options available on this page. Our subject matter experts are available for doubt-clearing sessions, career guidance, and project reviews.

The course is self-paced — you can learn at your own convenience. However, mentor sessions and live interactions may be scheduled based on availability.

You have access to community forums, direct SME interaction, and our Q&A section where you can post questions and get answers from peers and experts.