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Social Media Marketing Course Details

Learn and grow with hands-on projects, certifications, and expert guidance!

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Course Details

This Social Media Marketing (SMM) course is tailored for beginners and covers major platforms including Instagram, Facebook, LinkedIn, and YouTube. You will learn to use AI tools such as Canva AI, ChatGPT, and Meta AI to prepare for India's rapidly expanding digital creator economy. Over 12 weeks, you will develop content calendars, manage AI-driven ad campaigns, and analyze results using GA4. No prior experience is required. You will work on real brand campaigns and earn certifications for SMM roles with salaries ranging from ₹3 to 6 LPA.

Duration: 3 Months

Course Overview

  1. Develop proficiency in major platforms by posting content, running ads, collaborating with influencers, and building online communities.
  2. Leverage AI for content creation, ad optimization, audience targeting, and analytics.
  3. Run end-to-end campaigns with measurable ROI using Meta Ads Manager and GA4.
  4. Complete three practical projects: a content calendar, an ad campaign, and an analytics dashboard.
  5. Prepare for Social Media Executive or Manager roles, with emphasis on trends like short-form video and AI-driven personalization.

Skills You'll Gain

Social Media Strategy  Content Creation  Audience Targeting  Brand Building  Social Media Tools  Copywriting  Community Management  Facebook & Instagram Ads  Paid Campaign Optimization  Analytics & Insights  Lead Generation  Hashtag Research  Conversion Tracking  Online Reputation Management 

Course Highlights

  • Programming Tools and Libraries
  • Task Management System
  • Direct Exposure to Live Projects
  • Attendance Management System
  • Audit Daily Routine
  • Skill Development Programmes
  • Regular Live Doubt Solving Sessions with Industry Experts
  • Career Essential Soft Skills Program
  • Job Assistance
  • Personalized Feedback
  • Complete Access to Forum Discussions
  • Weekly discussion with SME's (Subject Matter Experts)
  • Personalized Training
  • Career Guidance Session
  • Designed for both Students & Working Professionals

Projects Covered

  • Shopping Cart
  • Develop your own Portfolio

How Does Our Program Differ from Others?

  • Task Management: Automatic Task Time Tracking
  • SME's: Direct Interaction with Subject Matter Experts
  • Flexible Learning: Self-paced learning tailored to your schedule
  • Certification: Completion certificate to boost your portfolio
  • Forum Access: Unlimited Access to Community Discussions
  • Blog Posting: Publish blogs and get topic recommendations
  • Interview Assistance: Guidance for your IT interviews

Syllabus

Module 1: SMM Foundations & AI Introduction

  • Platform algorithms, audience psychology, and content pillars
  • AI basics: ChatGPT prompts, Canva AI for visuals

Module 2: Content Strategy & AI Creation

  • Content calendars, hooks, storytelling frameworks
  • AI: Jasper/ChatGPT for captions, Midjourney visuals, bulk post generation

Module 3: Facebook & Instagram Mastery

  • Meta Business Suite, page setup, post types, Stories/Reels
  • AI: Meta AI ad optimisation, auto-scheduling

Module 4: Advanced Instagram & YouTube

  • Reels strategy, hashtag research, YouTube SEO
  • AI: Trend analysis, thumbnail generation with Adobe Firefly

Module 5: LinkedIn & Twitter/X Strategies

  • B2B content, thought leadership, Twitter threads
  • AI: LinkedIn post generator, sentiment analysis

Module 6: Paid Social Ads with AI

  • Meta Ads Manager, targeting, A/B testing, retargeting
  • AI: Predictive budgeting, performance Max campaigns

Module 7: Influencer & Community Marketing

  • Micro-influencer outreach, group management
  • AI: Outreach automation, engagement prediction

Module 8: Analytics & Reporting

  • GA4 social tracking, Meta Insights, and ROI calculation
  • AI: Looker Studio dashboards, ChatGPT reports

Module 9: Projects & Career Prep

  • Projects: 30-day AI content calendar (Wk4), Meta ad campaign (Wk8), analytics report (Wk12)
  • Resume, freelance platforms, agency interviews

About the Subject Matter Expert (SME)

Hiran Narayan

Senior Web Developer and Trainer

Founder & CTO at Squarebraket Innovations & Bikeleague India | SME in Front End Development | Expert in Digital Business Consulting | 25+ satisfied clients

View Full Profile

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Frequently Asked Questions

Do I need experience for the AI social media marketing course?
No prior skills are required. The course starts with platform basics and progresses to AI-driven content and ad automation. It is ideal for recent graduates.
What platforms are covered in the SMM AI syllabus?
The syllabus includes Facebook and Instagram (Meta), YouTube and Reels, LinkedIn (B2B), Twitter/X, and emerging platforms such as TikTok and WhatsApp Business.
Which AI tools are taught in the social media marketing course?
The course covers Canva AI for visuals, ChatGPT and Jasper for captions, Meta AI for ads, Adobe Firefly for thumbnails, and Looker Studio for analytics.
What are the 3 projects in the AI SMM course?
Week 4: 30-day AI contentcalendar.; Week 8: Meta ad campaign with a ₹500budget.; Week 12: ROI analytics dashboar.d.
Does the course teach paid ads or just organic posting?
The course covers both organic strategies, such as Reels and groups, and paid methods using Meta Ads Manager, A/B testing, and retargeting. AI optimization is included to increase ROAS by 30 percent.
Free tools needed for the AI social media course?
Meta Business Suite, Canva (free AI), ChatGPT (free tier), and GA4 are all accessible without paid subscriptions for projects.
How AI helps SMM freshers get jobs faster?
AI reduces content creation time by 70 percent and highlights data-driven skills. Recruiters value portfolios featuring ChatGPT prompts and campaigns with 25 percent engagement rates.

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