Skip to main content

Social Media Marketing Course Details

This Social Media Marketing (SMM) course is tailored for beginners and covers major platforms including Instagram, Facebook, LinkedIn, and YouTube. You will learn to use AI tools such as Canva AI, ChatGPT, and Meta AI to prepare for India's rapidly expanding digital creator economy. Over 12 weeks, you will develop content calendars, manage AI-driven ad campaigns, and analyze results using GA4. No prior experience is required. You will work on real brand campaigns and earn certifications for SMM roles with salaries ranging from ₹3 to 6 LPA.

Industry SMEs Learn from experts
Live Projects Hands-on practice
Certificate On completion
Doubt Support Regular sessions

Course Overview

  1. Develop proficiency in major platforms by posting content, running ads, collaborating with influencers, and building online communities.
  2. Leverage AI for content creation, ad optimization, audience targeting, and analytics.
  3. Run end-to-end campaigns with measurable ROI using Meta Ads Manager and GA4.
  4. Complete three practical projects: a content calendar, an ad campaign, and an analytics dashboard.
  5. Prepare for Social Media Executive or Manager roles, with emphasis on trends like short-form video and AI-driven personalization.

Skills You'll Gain

Social Media Strategy  Content Creation  Audience Targeting  Brand Building  Social Media Tools  Copywriting  Community Management  Facebook & Instagram Ads  Paid Campaign Optimization  Analytics & Insights  Lead Generation  Hashtag Research  Conversion Tracking  Online Reputation Management 

Course Highlights

  • Programming Tools and Libraries
  • Task Management System
  • Direct Exposure to Live Projects
  • Attendance Management System
  • Audit Daily Routine
  • Skill Development Programmes
  • Regular Live Doubt Solving Sessions with Industry Experts
  • Career Essential Soft Skills Program
  • Job Assistance
  • Personalized Feedback
  • Complete Access to Forum Discussions
  • Weekly discussion with SME's (Subject Matter Experts)
  • Personalized Training
  • Career Guidance Session
  • Designed for both Students & Working Professionals

How Does Our Program Differ?

At Texinterest, learning goes beyond the classroom. Students and interns gain hands-on experience through practical projects, real-world tasks, and guided mentorship.


Task Management System

Hands-on experience managing real tasks with tracking and deadlines

Work Report

Submit daily work reports and build a habit of professional accountability

Attendance Management

Track your check-ins and maintain a consistent attendance record

Quiz / Assessments

Test your knowledge with topic-wise quizzes and track your progress

Job Assistance Tool

Get guided support to find and apply for the right job opportunities

SME Connect

Direct access to subject matter experts for guidance and mentorship

Forum / Community

Ask questions, share knowledge and grow with a peer learning community

Certification

Earn a completion certificate to showcase your skills to employers

Blog Posting

Publish technical blogs and build your online profile as a developer

Syllabus

Module 1: SMM Foundations & AI Introduction

  • Platform algorithms, audience psychology, and content pillars
  • AI basics: ChatGPT prompts, Canva AI for visuals

Module 2: Content Strategy & AI Creation

  • Content calendars, hooks, storytelling frameworks
  • AI: Jasper/ChatGPT for captions, Midjourney visuals, bulk post generation

Module 3: Facebook & Instagram Mastery

  • Meta Business Suite, page setup, post types, Stories/Reels
  • AI: Meta AI ad optimisation, auto-scheduling

Module 4: Advanced Instagram & YouTube

  • Reels strategy, hashtag research, YouTube SEO
  • AI: Trend analysis, thumbnail generation with Adobe Firefly

Module 5: LinkedIn & Twitter/X Strategies

  • B2B content, thought leadership, Twitter threads
  • AI: LinkedIn post generator, sentiment analysis

Module 6: Paid Social Ads with AI

  • Meta Ads Manager, targeting, A/B testing, retargeting
  • AI: Predictive budgeting, performance Max campaigns

Module 7: Influencer & Community Marketing

  • Micro-influencer outreach, group management
  • AI: Outreach automation, engagement prediction

Module 8: Analytics & Reporting

  • GA4 social tracking, Meta Insights, and ROI calculation
  • AI: Looker Studio dashboards, ChatGPT reports

Module 9: Projects & Career Prep

  • Projects: 30-day AI content calendar (Wk4), Meta ad campaign (Wk8), analytics report (Wk12)
  • Resume, freelance platforms, agency interviews

Course Info

  • Duration: 3 Months
  • Level: All Levels
  • Language: English
  • Certificate: Yes

Frequently Asked Questions

Common questions about this course, enrollment, and what to expect.