Digital marketing is an umbrella term for a combination of multiple online marketing strategies including content marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Paid Ads, Email Marketing, Affiliate Marketing, and more.
The demand for digital marketing professionals is booming as an increasing number of businesses are moving online, especially since the pandemic. At the same time, it is one of the most dynamic fields that require you to keep up-to-date with the continual changes and advancements in technology and marketing practices.
Here is a list of some of the most commonly asked questions on digital marketing that would help navigate your next digital marketing interview preparations.
What is SEO?
SEO stands for search engine optimization is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines.
How do you determine which topic or subject to write about?
- Determine your target audience and their specific requirements
- Research relevant keywords and link them to your content
- Evaluate discussions across social media platforms
- Examine interactions of competitors' companies
- Monitor industry blogs and articles written by authorities in the field
How can you boost the visibility of your content after it has been published?
- Utilize email broadcasting: Notify your audience about new content through email broadcasts to encourage them to view it
- Interact with your community: Engage with your audience through social media groups, content promotion networks, and online communities
- Invest in promotion: Advertise on platforms such as Facebook and Instagram to increase the reach and impact of your content
- Engage on social media: Directly target individuals who are interested in your content to enhance its visibility
- Guest post and blog: Attract traffic to your website by writing for other platforms through guest posting and blogging.
What are the best methods for boosting website traffic?
- utilizing paid searches
- promoting content
- Implement backlinks
- creating attention in headlines
- engaging in video marketing
- implementing SEO strategies
- improving content quality
- targeting long-tail keywords
- Inbound links and outbound links
- internal linking using email
- posting content on LinkedIn
What is the character limit for Adwords Ads?
The descriptions must not exceed 90 characters, while headlines and subheadings should not exceed 30 characters
What are the key areas in which you can implement keywords to enhance your website's ranking?
- Website URL
- Website Title
- Meta tag
- Headlines
- Web page content
- Body text
Name some effective tools for Digital Marketing
- Moz
- Alexa Ranking
- Google Analytics
- RankWatch
- XML Sitemap Generator
- MailChimp
- Unbounce
- Hasoffers
- Moz
- Alexa Ranking
- Google Analytics
- RankWatch
- AdExpresso
- Buffer App
- SubmitExpress Link Popularity
- Digital Point Keyword Tracker
- Google Trends
- XML Sitemap Generator
- MailChimp
- Unbounce
- Google Keyword Planner
- Kissmetrics
- Crazy Egg Heatmaps
- Favicon Generator
- Keyword Discovery
- SEMrush
- Ahrefs
- Buzzsumo
What is the difference between branding and direct marketing?
In the case of branding, advertisers need to present their brand on platforms and applications that attract a larger audience. Prominent strategies include YouTube advertisements, targeted display ads, personalized advertisements, and remarketing techniques.
Conversely, direct marketing focuses primarily on engaging with the target audience through various channels such as emails, traditional mail, brochures, catalogs, and flyers.
What is the difference between SEO and SEM?
SEO allows your website to be displayed on search engine results pages, whereas SEM refers to search engine marketing, which involves acquiring a position on those pages through paid means.
Which key performance indicators do you use in social media reporting?
- Reach
- Engagement
- Leads
- Conversions
- Likes
- Shares
- Active followers
- Traffic data
- Brand mentions